COMPANY

INTERNATIONAL SHIPMENTS

PROJECT

Landing page creation for the Bologna Fair CERSAIE and lead generation through an integrated activity strategy: LinkedIn, newsletters and advertising.

GOALS

The request from International Transport Solution (ITS) was to create a fresh website that would attract the attention of the target audience and meet B2B criteria.

To give it a certain kind of appeal, we followed an American line, dictated by the client’s wishes, from the outset an integral part in every phase of realisation.

After an initial contact with the client, we designed the site step by step, exchanging opinions, ideas and working four-handed at every stage. 

The development and design part involved several members of the creative team, who collaborated on the:

– Realisation of specific layouts for each type of post, with the aim of hyper-personalising the content;

– Realisation of custom modules, with the aim of adding extra functionality. 

The new look of ITS features a website with a modern, usable look that comes through in the design style adopted on every page.

We are very happy to have taken part in such an exciting project, a symbol of how the ”simple” customer-supplier relationship no longer exists, because it is replaced by constant collaboration between the parties, which is fundamental to the final result. In fact, the customer also delegated the business division activity to us:

For the CERSAIE 2022 trade fair in Bologna, ITS participated as an exhibitor and we were able to contact all the exhibiting companies present at the fair in order to set up business appointments and thus create new business opportunities.

RESULTS

+ 25

appointments with potential customers

+10

new business matching

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